Incorporating search engine optimization (SEO) best practices into your affiliate content is a must in today’s SEO world. Search engine rankings can be one of the many drivers of success for an affiliate campaign or program. Utilizing long-tail keywords is an often-overlooked technique that can help.
Long tail keywords are usually two to five plus words in length and allow you to tailor your content to a more specific audience. With long tail keywords you can cut down the cluttered search results and stand a better chance of ranking in a more visible position. Not only does it improve your visibility opportunities, but it also allows you to target a more specific audience.
Here are two quick tips to utilizing long tail keywords:
1. Choose low competition keywords
When selecting your keywords, you can run a quick Google search to see how many potential results there are. This will allow you to decide on where to focus your SEO efforts. Selecting a keyword with a few thousand results versus a few million results will provide greater chance of visibility. Searching for keywords in a niche sector is a great way to accomplish this. For example, instead of using the keywords “budget travel” you may want to focus in on something like “family budget travel ideas 2018”. With long tail keywords there are fewer searches, but the trade off in return are greater chances for search appearance and a more targeted audience. Which segues into my next tip…
2. Know your target audience
Step into the mind of your audience when creating new content ideas. Focusing in on specific topics will help in the long trail keyword selection process. The payoff for honing in on a more specific target audience is greater chance of conversion. The goal of any affiliate is to develop converting content. The traffic potential around specific and niche content will always yield a larger return as compared to a more broad and general content piece. Utilizing a keyword planning tool such as Googles’ Keyword Planner, or any other keyword tool, will help you find those high value long tail keywords.