1. Unique Content: Creating unique content is what will separate you from the millions of other travel affiliates competing for the same traffic. Content that is shareable and relatable is what will help drive traffic to your website. Articles that are full of interesting tips and first hand insights can be a great way to generate traffic. Readers want to relate to the author and imagine themselves in the same travel destinations. Focusing in on a destination where you feel most authoritative can help readers find those insider tips they are looking for. Another important aspect travel affiliates should always keep in mind is optimizing content for SEO. Gaining relevant and quality backlinks to your content is crucial to boosting SEO performance.
2. Linking: When it comes to placing your affiliate links in your article it should be done as naturally as possible. Avoid trying to force any links in the middle of an article that can look obtrusive or unnatural. Ultimately, the goal is to subtly recommend your affiliate product in the least obtrusive and in-your-face way. Readers don’t want to feel like they are being sold or reading a product description disguised as an article. Using long-tail keywords within the body of the content is still one of the least burdensome ways to insert your affiliate links.
3. Niche Targeting: As mentioned above, focusing in on a specific travel destination or type of travel is a great way to separate your website from the myriad of other general travel websites. For example, you may want to focus in on a certain type of travel experience such as adventure, eco-tourism, or backpacking. Seasonal and holiday travel is another great niche to focus in on. There are numerous way to slice and dice the travel industry, the key is to pick something your readers will have an interest in and engage with.