Avoid Ad Banner Blindness

Avoid Ad Blindness

What is Banner Blindness?

The term banner blindness was created in 1997 by Jan Panerp Banway and it refers to online users ignoring the display ads on websites either consciously or unconsciously. This is a huge problem for advertisers since seeing your ad is key to obtaining a purchase. Due to our short attention capacity we tend to only focus on the information that we think will be beneficial in completing our tasks, like navigation bars, and headlines, and we tend to ignore everything else. Unfortunately, for advertisers’ banner adverts fall into the category of ignored parts of the web page. Here are some of the causes of Banner blindness.


Nothing will give away an advertisement faster than its location. Adverts are typically found on the top of a web page, the right-hand side of a site, or sometimes right in the middle of the content. As a result, users have learned to go blind to these locations and scroll past them. Additionally, due to the law of proximity people also ignore information that is grouped together if they deem it to be irrelevant to their task. Meaning, if a user sees and ad on the right hand side of the page with other similar looking displays grouped with it they are going to look away from that section of the site.


Some people suggest creating these bold and elaborate adverts that will cause users to be engaged and thus not able to look away. However, this technique only goes so far. As previously stated, users turn a blind eye to content that they conclude irrelevant to their task. Thus, having a banner that screams I don’t belong on this page tells the visitor to just scroll on by. Furthermore, banner size and style are usually the same across the board again triggering the user that this is an ad and they should look elsewhere for relevant information.

How to Avoid Banner Blindness

Native Advertising

Practicing Native advertising can be the cure to banner blindness. These ads are designed to match the feel and content of where they are utilized. This removes the initial decision that the content is irrelevant and leads to a higher view rate, Dedicated media concluded that Native ads are viewed 53% more than banner ads.

Be Non-Traditional

Going outside of the norm can get you further when it comes to ad creation and placement. We suggest using adverts that go against the grain when it comes to size, Typically ads are 728x90 for leaderboards and 300x250 for rectangles and are placed at the top, bottom, or right sidebar. in order to decrease banner blindness we suggest altering the size of the

Affiliate Marketing and Your Mailing List

affiliate marketing email campaigns

Affiliate Email Campaign Best Practices

In 2019 you cannot purchase a product, or service, or read an article without being asked to first provide your email address. If you are an affiliate these long email list can be beneficial for you and your partners, since they are a great source to get your affiliate links in front of customers. Here are some best practices to follow when incorporating affiliate links into your email campaigns.

Content And Segments Are Always King

Content is key, as always, for affiliate marketing thus, your email campaigns must be content driven, interesting, and engaging. For best practices give detailed information about the product or service, and valuable information on why the consumer should use it above all other competitors. Furthermore, to make the most of your email list be sure to segment your audience. The more segmented and targeted you are the more likely you are to get the right product in front of the right customer and make a sale.

Don’t Spam your List

Whatever you do don’t over-promote or over email your subscribers. It is easy to press the unsubscribe link at the bottom of emails as a result, In order to keep buyers interested and away from that dreaded button don’t spam your email list. Find the happy medium that works best for your users, or give them an option when they unsubscribe to only receive certain types of emails or only one email a week. Additionally, don’t include affiliate links in all your emails. Instead, suggest other articles or pages that might be interesting to the reader and contain your unique links. Providing this suggestion will bring more traffic to your page and allow your subscribers to trust you more.

Automation is Your Friend

The benefit of being an affiliate is that generally once you have a program that works you can set it and forget it, this is no different for your email campaigns. Set a good schedule that includes two or three emails with affiliate links sandwiched between a few content engaging emails, then allow this to run for all your new subscribers. All that you need to worry about from here is maintenance and optimization. This is where A/B testing can aid your efforts. You can use A/B testing tools to try different subject lines or even different content and images to see which ones work best for your subscribers.

Segment Options for Travel Affiliates

It is important to segment consumers in your affiliate marketing efforts. By dividing your audience, you can provide the specific product or service the customer is looking for. As a result, this makes them more likely to buy then bounce from your site. The travel industry can be highly segmented which allows you a nice niche to narrow down the competition and obtain the ever so important sale.

Different Travel Segments

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Age groups: For this option it depends on your customer. You can either target the old, middle aged or the millennial’s. Depending on your audience you can tailor your content to target each age group and monitor which is performing the best.

Budget: Money is on everyone’s mind and whether they have a lot or a little travel planning will be effected. This segment ranges from luxury hotels with spas,or budget friendly motels, and even mid-range hotels with free wifi.

Geographic: This ranges as wide as country, state, and city, or as narrow as landmarks, and attractions. The ability to be as targeted or as broad as you would like is a good starting ground

Interest: People travel for many reasons and during all seasons, thus dividing your market by interest is the easiest way to cut out your competition and slim down audience size. You can focus on the  business traveler, the holiday traveler, those lovely snowbirds, even the golfers.

Events: To further target your audience you can focus on the different event consumers travel for. This includes, weddings, bachelor and bachelorette parties, conventions, competitions, concerts, and sporting games.

3 SEO tips for Affiliate Marketing

SEO tips for Affiliate Marketing

SEO and marketing are two peas in a pod. As a result, in order to optimize your affiliate marketing efforts you must also optimize your SEO. Here are three SEO tips for affiliate marketing and how to improve your site, post, or landing page.

Quality Content

Content is the first domino in the string of creating a profitable affiliate marketing campaign. Creating engaging, new, and keyword driven content will lead way to your site ranking high on SERPs. Content that is new and engaging will draw users and those users will then share your site providing the strong back links needed to pull high rank in SERPs. Links are important when it comes to high SERP rankings, off site search rankings are driven by links. Google views links on your site from other pages as well as, your link on other peoples’ sites as an endorsement.

Optimize for Mobile

With Google focusing more on mobile ranking factors and users moving rapidly to mobile devices. It is crucial to make sure your site and content are optimized for mobile use. Speed is a major focus for Google and for consumers, so if your page loads slowly you may just lose your ranking and your sale opportunity.

Long Tailed Keywords

By adding keyword driven content including long tail keywords to your landing page, posts, and affiliate website you can help bump up your organic search results. Short tail keywords can be cluttered with high competition. Additionally, with the new implementation of voice search those long tail keywords will set you up for success in the coming years.

Affiliate Marketing Trends in 2019

2019 Affiliate Marketing Trends

The marketing world is always changing and evolving. So if you do not want to get left behind and forgotten make sure to keep on top of the new features and trends that will keep you in the forefront. Some of the top trends for Affiliate marketing in 2019 are review sites, social media, visual content, and voice search.

Review Sites are the real MVP

When customers reach the review stage of the buying process they are in the final steps, just a few clicks away from entering in their payment information. This is right where you want customers to be. Thus capitalizing on the review stage is still the top performer for affiliates, so continue to push hard on the [Product name} “review” keywords. As well as providing customers valuable testimonials when pushing the product.  

Utilize social media for ads, re-marketing tools, & influencers

Social media is continuing to shake up the affiliate industry. Facebook is a key tool that should be taken advantage of by affiliates in 2019. With its strong targeting capabilities and re-marketing tools the Facebook platform can be a vital tool in turning efforts into benefits. Affiliates are even taking advantage of the new message app advertising feature. However, Facebook has previously banned advertisers so always monitor your campaigns.

Furthermore, influencer marketing is trending in the affiliate world. The term “influencer marketing” has been searched 325% more often on Google then one year ago. With 50% of consumers stating they trust influencers social media is shaping a new vertical for affiliates (Tradedoubler).

Focus on images and video content

It is no secret consumers appreciate a good image. So, moving into the 2019-year visuals and videos are continuing an upward trend. The time of text heavy marketing is moving over and making way for display content that is engaging and eye catching for the buyer. A properly placed image or even a review video teamed with creativity can get you far in the next year.

Optimizing for voice search

Voice search is the newest innovation that is altering affiliate networks. With Alexa, Google home, and Siri edging their way into peoples’ daily lives voice search is becoming more and more popular. Adding long tailed keywords and keywords that mimic natural speech will give you the upper hand in 2019. According to ComScore 50% of searches will be done through voice by 2020.

Pros of Affiliate Marketing

Affiliate parters

Affiliate marketing is beneficial for both parties in the deal. There are opportunities for the brand and the partner to profit, learn, and grow together in their ventures.  Here are a few pros to affiliate marketing initiatives.

Link it and leave it

                There is some controversy in the amount of work it takes for the affiliate partner. However, if the product is set up in front of the right audience and can thrive it will do just that. There is no need to baby the link or watch it day in and day out. Affiliates only need to set the link in a way that is targeted and engaging and let the consumers do the rest.

No barriers.

                With no barriers to entry earning is as easy as filling out a quick form. Furthermore, advertising is at your leisure and creative reigns. There is no boss hovering over your shoulder telling you how to do your job. The creative ball is in your court when it comes to an affiliate. Just be sure to get the product in front of the right audience and watch the commissions roll in.

No Customer Service nightmares

                The biggest benefit of this partnership is the little involvement required by the affiliates in the nity grity workings of the company. This easy trade enables the advertiser to use their platform to earn and the business partner handles the rest. You don’t have to worry about customer service or any back-end headaches. All the technical stuff is handled directly by the brand. All you must do is what you do best, engage your audience and convince them that this product is worth the time and money.

Affiliate Marketing and Social Media

Affiliate Marketing On Social Media

When it comes to affiliate marketing social media is a great tool for business owners and social media influencers alike. Additionally, Social media platforms are becoming increasingly shopper friendly breathing new life into the affiliate world and making affiliate partnering more beneficial than ever. As long as the information is targeted, accessible, and of high quality there is money to be made by both partners.

Choose the Right Channel

Matching the right platform with your market is crucial to making the most of your partnerships. Your follower’s demographic will differ from platform to platform. As such their likes and interest will differ. Be sure to post the most relevant link on that platform to gain the most return.


The cat is out of the bag on affiliate marketing and social media users can spot an affiliate link from a mile away. Plus, these long tailed links filled with large quantities of random numbers and letters are not pretty. Use a link shortening tool such as TinyURL to make these links less suspicious to followers. Make sure to do your research on link shortening tools as some do not support affiliate links. Furthermore, always be honest when it comes to inserting these links, telling your followers that you gain a commission when they purchase keeps the trust channel flowing.

Quality Content First

Your followers follow you for a reason! Make sure that your content is interesting and creative to gain the most engagements and impressions possible. This will help drive your followers to use your unique link. Additionally, always remember that it helps to be helpful! When introducing new services to users educate them as much as possible. This will help establish trust with your followers and allow them to gain trust in the brand . As previously stated make sure to be honest when promoting.

Long-Tail Keywords for Affiliate Links

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Incorporating search engine optimization (SEO) best practices into your affiliate content is a must in today’s SEO world. Search engine rankings can be one of the many drivers of success for an affiliate campaign or program. Utilizing long-tail keywords is an often-overlooked technique that can help.

Long tail keywords are usually two to five plus words in length and allow you to tailor your content to a more specific audience. With long tail keywords you can cut down the cluttered search results and stand a better chance of ranking in a more visible position. Not only does it improve your visibility opportunities, but it also allows you to target a more specific audience.

Here are two quick tips to utilizing long tail keywords:

1. Choose low competition keywords

When selecting your keywords, you can run a quick Google search to see how many potential results there are. This will allow you to decide on where to focus your SEO efforts. Selecting a keyword with a few thousand results versus a few million results will provide greater chance of visibility. Searching for keywords in a niche sector is a great way to accomplish this. For example, instead of using the keywords “budget travel” you may want to focus in on something like “family budget travel ideas 2018”. With long tail keywords there are fewer searches, but the trade off in return are greater chances for search appearance and a more targeted audience. Which segues into my next tip…

2. Know your target audience

Step into the mind of your audience when creating new content ideas. Focusing in on specific topics will help in the long trail keyword selection process. The payoff for honing in on a more specific target audience is greater chance of conversion. The goal of any affiliate is to develop converting content. The traffic potential around specific and niche content will always yield a larger return as compared to a more broad and general content piece. Utilizing a keyword planning tool such as Googles’ Keyword Planner, or any other keyword tool, will help you find those high value long tail keywords.

3 Quick Tips For Travel Affiliates

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1. Unique Content: Creating unique content is what will separate you from the millions of other travel affiliates competing for the same traffic. Content that is shareable and relatable is what will help drive traffic to your website. Articles that are full of interesting tips and first hand insights can be a great way to generate traffic. Readers want to relate to the author and imagine themselves in the same travel destinations. Focusing in on a destination where you feel most authoritative can help readers find those insider tips they are looking for. Another important aspect travel affiliates should always keep in mind is optimizing content for SEO. Gaining relevant and quality backlinks to your content is crucial to boosting SEO performance.

2. Linking: When it comes to placing your affiliate links in your article it should be done as naturally as possible. Avoid trying to force any links in the middle of an article that can look obtrusive or unnatural. Ultimately, the goal is to subtly recommend your affiliate product in the least obtrusive and in-your-face way. Readers don’t want to feel like they are being sold or reading a product description disguised as an article. Using long-tail keywords within the body of the content is still one of the least burdensome ways to insert your affiliate links.

3. Niche Targeting: As mentioned above, focusing in on a specific travel destination or type of travel is a great way to separate your website from the myriad of other general travel websites. For example, you may want to focus in on a certain type of travel experience such as adventure, eco-tourism, or backpacking. Seasonal and holiday travel is another great niche to focus in on. There are numerous way to slice and dice the travel industry, the key is to pick something your readers will have an interest in and engage with.

How to promote your affiliate network


Reservations.com is proud to announce our most recent partnership with a leading global affiliate marketing company CJ Affiliate. Our latest partnership will allow Reservations.com to provide top hotels and destinations to marketers at their leisure. Reservations.com brings cutting-edge technology and world class hotel offerings together with one of the largest affiliate networks globally. Marketers who are seeking to partner with on the industries fastest growing OTA’s can sign-up today and start earning commissions.

If you are interested in learning more about this exciting new opportunity, email us today. To learn more about the CJ Affiliate network and how to join click here.